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You're Not Alone!

Sitting Man


In today’s world, budgets are tight, and the repair market is increasingly competitive. That’s why we urge you to band together with your fellow NAPA AutoCare Centers by joining the local Business Development Group (BDG). Being part of the BDG allows you to pool resources for marketing programs, training and more. It also provides a forum for brainstorming and knowledge sharing with others who have faced the same, or similar, situations and challenges.

BDG 4 Categories

  • BDG Website
  • Digital Marketing
  • Training
  • Community Event

NAPA BDG Program

  • Includes: BDG Website for group advertising and marketing with KUKUI
  • Includes: Facebook Advertising with OPTIMIZE Social-Media
  • Includes: Service Assistant Videos Social-Media
  • Includes: NAPA AUTOTECH Technician & Other Training Opportunities
  • Includes: NAPA Peak Performance Promotion - Sales Driver Incentive
  • Includes: NAPA Easy Pay with Credit Card Advertising
  • Includes: NAPA 36/36 Peace of Mind Warranty Advertising
  • Includes: NAPA Apprentice Program for Future Technicians
  • Includes: "Virtual Car Care Clinic" Information they don't teach you in Driver's Ed class!
  • Includes: BDG Community Event “Car for a Cause” Vehicle donation for a family in need or a local charity event that works for all BDG members.

BDG meetings are only 4 times a year!

Monthly BDG fee is $150 a month. To qualify you must meet or exceed the national average of $7500 a month in parts purchases from NAPA and participate in the NAPA AutoCare Business Development Group program.

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